Mautic is a marketing automation software platform and the most important open source alternative to systems such as Hubspot, Pardot and Marketo. With a state-of-the-art interface, it offers all the features needed to automate processes in inbound marketing, including workflows, landing pages, e-mail / SMS / social marketing and behavior-based targeting of anonymous website visitors ("smart" or "predictive" content).
The Mautic project is led by Mautic Inc., founded in 2014, the co-founder of which is Mautic mastermind David Hurley. Mautic as well as other providers offer a SaaS variant as a hosted service, but above all, Mautic can be operated independently.
Mautic has already found widespread use over a short period of time with over 200,000 applied organizations. Usage as well as the open source community continue to grow strongly, with particular emphasis in North and South America and Europe.
Most but not all Mautic configuration can be done from the user interface. Either way, the settings live in the local.php file - including some "secret" options.
Here is the complete list of possible parameters, along with the changes from Mautic 2 to Mautic 3!
We have given the GoTo plugin (for GoToWebinar / GoToMeeting / GoToAssist / GoToTraining - formerly known as "Citrix plugin") a complete overhaul.
Here comes a bunch of new and previously missing features!
The Mautic database tends to grow huge very quickly, especially when integrated on higher-traffic web sites. A large percentage is basically junk, though. Here are some simple tricks to reduce that drastically.
Note that at the same time this addresses GDPR requirements for deleting old data.
Do you wish to document the date when a form was submitted? Or are you using the same form in multiple places and need to know in which context it was submitted? Those dynamic, calculated values are not regular Mautic features - here is how to achieve them nonetheless!
Tags are among the most powerful yet underutilized features in Mautic. Here is a little introduction, and more importantly: Advanced examples of how Tags can help to achieve your desired campaign logic.
Email double opt-in (DOI) is considered cumbersome by basically everyone. Is active verification an alternative? Or a possible complement?
People love to poke around. For instance, see the URL of a Mautic asset and try to access the root page of that domain. What do they see? The Mautic login screen. Not good!
Best practice is to redirect that access to some other URL, e.g. your main website. Here is how you do that, properly.
Double Opt-In (DOI) is annoying, but mostly considered necessary - and thus should at least work smoothly. In fact, it takes this little trick to achieve just that!
With our plugin, print mailings can be personalized using Deutsche Post's „Print-Mailing Automation" (a.k.a. "Triggerdialog") product, to be integrated directly into your Mautic campaign - and automatically sent when it makes the most sense.
Mautic provides extensive and useful A/B testing for email, but there is another channel for which we would like to have A/B testing options: Mautic Focus Items. With a few tricks and hard-coded statistics, we created our own A/B analysis.
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