What is the plugin for?
Leuchtfeuer has developed the Triggerdialog-Plugin in cooperation with Deutsche Post AG to enable the sending of postcards directly from the Marketing Automation Tool, personalized and at the individually perfect time.
Mautic users can use the plugin to integrate the sending of a print mailing as a new action directly into their Mautic campaign - based on the normal logic modules (e.g. "e-mail not opened?" or "booking cancelled?"). The corresponding postcards can, of course, be completely designed and personalized for each recipient, so that he can be addressed directly or, for example, given a special discount code. You can find out more about the benefits and possible applications of the Triggerdialog-Plugin here.
Installation and Basic Configuration
The installation of the plugin requires, in addition to a Mautic account, a customer account for the Triggerdialog administration website of Deutsche Post - more information can be found on the website Triggerdialog by Deutschen Post AG.
To install the plugin for Mautic, the following steps are necessary (requires command line access):
- Download of the plugin "mautic-deutschepost" from Github (as ZIP archive) to the Mautic-Server
- Unpack the file, rename the directory and move it to the plugin directory of the Mautic installation
mv mautic-deutschepost-master <path-to-mautic>/plugins/MauticTriggerdialogBundle
- Clear cache, e.g. in the mautic backend, or also directly via command line:
rm -rf <path-to-mautic>/app/cache/prod/*
- Go to "Settings" -> "Plugins" in the Mautic-Backend, klick on "Install/Update Plugins"
- "Dt. Post" appears now in the Plugin list and is already activated
The following configuration is very easy: You can make all necessary settings under "Settings" -> "Configuration" -> "Trigger Dialog Settings".
Important: The "Trigger dialog Marketing Automation System ID" cannot be changed and must be set to "55". All other fields are self-explanatory – you will find the required access data on your Triggerdialog administration website of Deutsche Post.
Creating Templates in Mautic
Everything else now works exactly like for e-mails: Before you can integrate the first Triggerdialog action into your campaign, you have to create a template. Under the menu item "Channels" you can now find a new sub-item "Deutsche Post". With the button "+New" you have the possibility to create a new trigger dialog template in Mautic.
Under the tab "Data Mapping", the desired links are made in order to assign the contact data in Mautic to the corresponding fields in Triggerdialog - Zip code is a mandatory field. It goes without saying that complete address data is required for successful postcard dispatch.
Please note: The optical design (InDesign, ...) and other configuration of the postcard are not stored in Mautic, but directly on the Triggerdialog administration website of Deutsche Post.
Integration in Mautic Campaigns
Via the plugin, a new campaign action is now available: "Send via Deutsche Post", in which you select the desired postcard template from the Triggerdialog templates stored in Mautic.
Mautic then uses the plugin to send the data to Deutsche Post for printing and delivery - and shortly afterwards your contact has his individual postcard in his mailbox.